This is a people-to-people world

Customers are not interested in broad messaging, broad content, or broad value propositions. They are interested in a specific topic, their own unique challenge they want to solve.

So, when we put the customer value at the center of what we think about,

✅ This brings collaboration across the organization and blurs the lines between the customer and internal teams.

✅ It all becomes about the intimacy of the relationships, which requires a degree of focus and dedication.

✅ It’s about building trust and engagement through meaningful interactions.