We are living through increasingly rapid, unpredictable, and unprecedented change. Yet, across industries, many companies have remained persistently focused on near- and medium-term earnings, assuming ongoing smooth business conditions.
What we are experiencing is a wake-up call. The next crisis is probably just around the corner and there is a need for a new approach.
To be able to thrive going forward, it’s necessary to develop resilience—by embracing the change and thus withstanding unpredictable challenges or pivoting to emerge stronger.
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