We should focus on outcomes. ▶ Experiences that don’t lead to outcomes don’t matter. So, we need to ask ourselves: Are we working with...

. The power of the customer's voice through case studies, referrals, and testimonials, .. ideally shared by the customer is very likely...

It’s not about you, your products, your company. The game has changed - it is about them, your customers. The biggest changes marketing...

Business as usual is no longer an option and the future is being shaped by uncertainty. Marketing leaders often struggle to effectively...

B2B customers are expecting trusted advice, relevant to their stage in the decision process, and delivery of a solution that adds value...

The nature of B2B sales and marketing is evolving fast. Many decisions these days are focused on getting the highest return from spend,...

Whether we want to speak to another person or contact a business, the rules of engagement are changing. Human-like formats and...

The nature of B2B sales and marketing is changing fast. Many decisions are made these days to stabilize the businesses and get the...

During these uncertain times, leaders are playing a critical role. Setting priorities and making decisions quickly with incomplete and...

Reakcije vodij v trenutni situaciji so zelo pomembne. Složen pristop prodaje in marketinga je nujen za stabilizacijo situacije v...

As lock-downs slowly subside, there are two scenarios to be considered: a slow recovery or prolonged economic contraction. Current...

On-demand marketing is clearly emerging. Across the entire customer decision journey, every touch means experience, and those touches...