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There is an immense opportunity for Marketing to increase focus on post-sale revenue. Most marketers are exclusively focused on...
Jun 3, 20211 min read


Marketing for the sake of business outcomes
We have moved from systems of record to systems of intelligence, to systems of engagement. Technology has enabled us to digest huge...
Jun 2, 20211 min read


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Marketing should put more attention to lead nurturing. This stage in lead management is often forgotten and unrightfully so. Marketing...
May 27, 20211 min read


Change from within
Fostering “always-on” development requires engines of change that generate change from within. Management doesn’t have all the answers...
May 18, 20211 min read


Bringing the change from within
Recently I heard someone say “I hate it when people say that the change starts with me. How can we change something if the management is...
Apr 21, 20211 min read


How to provide customer value through integrated effort across the customer journey?
The nature of B2B sales and marketing is evolving fast. Many decisions these days are focused on getting the highest return from spend,...
Mar 18, 20216 min read


Reinvesting optimization gains to fuel growth
Did you know that by optimizing how you operate you can save between 30-40% of your budget? And if you reinvest these gains into the...
Nov 24, 20201 min read


The case for change
The consumer landscape is being reshaped. Transition to recovery requires brands and retailers to navigate and manage several priorities...
Oct 28, 20204 min read


Standards have changed and will continue to change
Consumers are moving seamlessly between online and brick-and-mortar stores and the way they engage with brands is shifting fast....
Oct 28, 20201 min read


Leaders are made not born
Leaders are under extraordinary pressure right now. Their role is critical in setting priorities. Making decisions quickly with...
Apr 30, 20201 min read


Exiting stronger than ever – crisis as an opportunity
It’s a fact the next normal will look very different. Many companies are doing their best to manage short-term priorities to “Navigate...
Apr 7, 20204 min read


Have you ever considered how to better leverage meeting occasion to influence impact?
Sharing useful tips on how to prioritize the discussions, keep the team engagement high, influence motivation, keep the conversation...
Mar 25, 20201 min read
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