In the dynamic landscape of marketing, where economic uncertainties loom large, and businesses face constant evolution, the role of Chief...

In the dynamic marketing landscape, 2024 presents challenges and opportunities that demand a strategic recalibration. As CMOs, our role...

Have you ever wondered why only 22% of CMO-CFO partnerships are truly collaborative? It's a statistic that caught my attention, prompting...

In the face of economic uncertainty, inflation, and supply chain constraints, the pressure is on CMOs to lead the way to growth. Boards...

Did it ever happen to you? You got invited to collaborate on a specific project. Sitting at the table made you feel honored and humbled,...

We are powerful beyond measure. We can change everything, yet responsibility and change start with us. We can’t change others, but we can...

In today's dynamic business landscape, meeting growth goals requires more than just the efforts of a single department. As CMOs and...

Working with B2B companies I frequently receive questions like - how can we increase the impact or How can we grow our business? Well,...

With the continued focus on growth and performance, it is becoming clear that how we used to do things is not working anymore. Many...

Early in my career, I have been advised that it's a sales job to teach customers how to buy. A lot has changed since then, and recent...

First-hand experience of how successful leaders are responding to the changing environment. influencing their organizations’ development...

If your business has survived or even thrived during the last three years, you might think that you’re set for whatever comes next. But...

Our world is reshaping. It’s truly incredible to see how far we have come. We are seeing progress that goes beyond just another business...

Transformation is not a one-time effort, it’s not a project - this is a way of doing business. Successful businesses are integrating...

It’s probably the most complex and demanding time of the last decade - when we went from pandemic to political unrest to climate change...

It was a priority even a couple of years ago, but recent shifts in customer purchase behaviors have dramatically accelerated the...

Customer experience has become a top priority for companies and 2022 is no different. Customers no longer base their loyalty on price or...

There is one thing to say things or put them on paper, but what you actually DO makes all the difference. In reality - very often we come...

Innovation and digitalization are happening in parallel. People across organizations are becoming both innovators and discoverers of...

There is a constant shift between how it's changing and what we can do about it. During the last decade, I learned that marketing impact...