In the dynamic landscape of marketing, where economic uncertainties loom large, and businesses face constant evolution, the role of Chief...

Customers have become unpredictable, cross-functional collaboration can be challenging, and traditional sources of brand value are...

There is a constant shift between how it's changing and what we can do about it. During the last decade, I learned that marketing impact...

Everyone seems to agree that alignment is essential to influence a team's impact and reach a unified approach to business growth. Then...

We’re living in a time when CMOs must walk the talk, be active and follow through with stated priorities, especially when the...

Leadership is about inspiring others to believe. But, if we don’t believe it ourselves - why should anybody else? Let’s be real - most...

Sproščanje omejitvenih ukrepov postavlja v ospredje dva scenarija, ki ju lahko pričakujemo: počasno okrevanje ali dolgotrajen gospodarski...