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Where does resilience come from🤔
If your business has survived or even thrived during the last three years, you might think that you’re set for whatever comes next. But...
Jan 24, 20231 min read


Resolutions
I have thought a lot about this and have realized that resilience and humility work hand in hand. Humility helps you to recognize that...
Jan 11, 20231 min read


Entering a new era
Our world is reshaping. It’s truly incredible to see how far we have come. We are seeing progress that goes beyond just another business...
Dec 14, 20221 min read


Understanding the customer journey
Helping today’s B2B buyers buy isn’t a sales or a marketing challenge, nearly so much as an Information challenge. According to Gartner,...
Oct 26, 20221 min read


The strategic importance of digital commerce continues to grow
It was a priority even a couple of years ago, but recent shifts in customer purchase behaviors have dramatically accelerated the...
Oct 19, 20222 min read


No one wants to do business with a company that treats you poorly
Customer experience has become a top priority for companies and 2022 is no different. Customers no longer base their loyalty on price or...
Oct 4, 20221 min read


Walking the talk
There is one thing to say things or put them on paper, but what you actually DO makes all the difference. In reality - very often we come...
Sep 21, 20221 min read


It’s impossible to manage innovation centrally
Innovation and digitalization are happening in parallel. People across organizations are becoming both innovators and discoverers of...
Sep 20, 20221 min read


Vision to reality
I often get asked How do I help companies increase the impact? How do I help bring their vision to life? Well, each company is unique -...
Aug 24, 20222 min read


Transformation
- a path of ongoing development and learning to reach our potential. We have moved from the tactical angle of how improvements are...
Jul 7, 20221 min read


What is your take on the resistance?
For as long as I can remember I have always been part of the change- whether we call it transformation, evolution, or simply building on...
Jun 29, 20221 min read


The significant difference
In the local language, we don’t differentiate between EFFICIENCY and EFFECTIVENESS, yet the variance and aim between the two are...
Jun 22, 20221 min read


The world has changed
I heard a saying recently: “ Nobody cares how it works as long as it works.” Well, the world has changed. T rust and inspire the people...
Jun 15, 20221 min read


Gaining the necessary business agility
We are living through increasingly rapid, unpredictable, and unprecedented change. Yet, across industries, many companies have remained...
May 19, 20221 min read


Growth - one of the absolute and top priorities for marketing departments
We’re living in a time when CMOs must walk the talk, be active and follow through with stated priorities, especially when the...
May 10, 20223 min read


Today’s delivery of marketing is ultimately the revenue
There has been a lot going on recently in the marketing arena. With such an immense shift to digital, marketers needed to re-think,...
Feb 10, 20222 min read


It seems life is not meant to be comfortable😅
Some say I am moving mountains while I would argue I am making small steps. I have learned a long time ago that for things to change, you...
Dec 9, 20212 min read


Great experience doesn’t just drive engagement—It Drives Revenue
So, it’s worth remembering: 🔋 Consumers use more than one channel – to create seamless, memorable experiences you need an omnichannel...
Dec 1, 20211 min read


Marketers need to embrace the elevated role and drive cross-functional alignment.
One of the key topics entering 2022 is the role of marketing in bringing organizations together behind the key customers. According to...
Nov 25, 20211 min read


Digital is here and it's real
Have you also noticed how many conferences and keynotes begin along the lines “….Unfortunately, we can’t meet in person, but due to the...
Nov 23, 20211 min read
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