Are you a Leader, CEO, or Managing director looking to reinvent and evolve your business? According to the PwC Global CEO study, 57% of...

Dear CMOs, CROs, and Managing directors. Driving measurable revenue growth is the new CMO mandate. Well, this ambition is not new, but...

Customers have become unpredictable, cross-functional collaboration can be challenging, and traditional sources of brand value are...

Did it ever happen to you? You got invited to collaborate on a specific project. Sitting at the table made you feel honored and humbled,...

When I started my career I was taught “to hurry and gain the experience and prove my worth.” I was working for corporations and the idea...

You can’t get 100% of what you want but imagine getting 10% of it. Truly changing is really tough. There is a lot of innovation going on...

Chasing growth and looking to outperform in this time of disruption means we need to go beyond managing for small gains and become...

Customers are not interested in broad messaging, broad content, or broad value propositions. They are interested in a specific topic,...

Successful companies have stopped doing mkt to fill the funnel, targeting the broad market segment. It’s not about volume anymore, it’s...

Many companies have come to realize that focusing solely on acquiring new customers is not enough to grow their business. Making that...

In today's dynamic business landscape, meeting growth goals requires more than just the efforts of a single department. As CMOs and...

Working with B2B companies I frequently receive questions like - how can we increase the impact or How can we grow our business? Well,...

Companies still miss the target by thinking of it as only about reaching short-term revenue objectives. They underestimate the potential...

... that our development depends on our attitude toward change. During the last three years every couple of months, and sometimes every...

Over the last few years, changing customer needs and behaviors have motivated businesses to become much more customer-driven. Much of...

With the continued focus on growth and performance, it is becoming clear that how we used to do things is not working anymore. Many...

Buyers today are more technical and digital, and they are spending more time on their devices. And they want to engage on their own time....

In today’s competitive business landscape, customer relationships are more important than ever. Building strong, lasting connections with...

Marketers need to be both strategic and operational. Market structures, competitors, customers, channels, prices, value propositions, and...

Early in my career, I have been advised that it's a sales job to teach customers how to buy. A lot has changed since then, and recent...