In the dynamic landscape of today's business world, the role of Chief Marketing Officers (CMOs) has never been more critical. Economic...

It’s probably the most complex and demanding time of the last decade - when we went from pandemic to political unrest to climate change...

There is a constant shift between how it's changing and what we can do about it. During the last decade, I learned that marketing impact...

Growth, revenue, and new customer numbers are sexy and relevant to all the stakeholders in the management team, these top-line numbers...

One of the key topics entering 2022 is the role of marketing in bringing organizations together behind the key customers. According to...

That is why many companies are adopting a full-funnel marketing approach - to become more relevant to their customers, - to devise a more...

This notion demands not just new marketing ideas but rather a whole new idea of marketing. It requires an evolution in what we do, how we...

We should focus on outcomes. ▶ Experiences that don’t lead to outcomes don’t matter. So, we need to ask ourselves: Are we working with...

When customers go on a journey of change, from planning to making the purchases to institutionalizing it into how they work - they need...

There is an immense opportunity for Marketing to increase focus on post-sale revenue. Most marketers are exclusively focused on...

We have moved from systems of record to systems of intelligence, to systems of engagement. Technology has enabled us to digest huge...

Marketing should put more attention to lead nurturing. This stage in lead management is often forgotten and unrightfully so. Marketing...

It’s not about you, your products, your company. The game has changed - it is about them, your customers. The biggest changes marketing...

When sales and marketing have agreed on which accounts to target and what to achieve with those individual accounts - now both teams need...

Business as usual is no longer an option and the future is being shaped by uncertainty. Marketing leaders often struggle to effectively...

The nature of B2B sales and marketing is evolving fast. Many decisions these days are focused on getting the highest return from spend,...

Technology is designed to help automate our daily routines and to help us scale our efforts. Unfortunately, data assets are still often...

The purpose of data and analytics is not data collection itself, but rather gaining insight into the accuracy of business decisions and...

The consumer landscape is being reshaped. Transition to recovery requires brands and retailers to navigate and manage several priorities...