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It’s about getting closer to the customer
Early in my career, I have been advised that it's a sales job to teach customers how to buy. A lot has changed since then, and recent...
Jan 31, 20233 min read
There's a need for innovation
The world is changing fast, and Innovation is a must. It’s come to the moment whether you want to thrive or to survive. You don’t need to...
Jan 18, 20231 min read
The strategic importance of digital commerce continues to grow
It was a priority even a couple of years ago, but recent shifts in customer purchase behaviors have dramatically accelerated the...
Oct 19, 20222 min read
No one wants to do business with a company that treats you poorly
Customer experience has become a top priority for companies and 2022 is no different. Customers no longer base their loyalty on price or...
Oct 4, 20221 min read
The significant difference
In the local language, we don’t differentiate between EFFICIENCY and EFFECTIVENESS, yet the variance and aim between the two are...
Jun 22, 20221 min read
Chasing the elusive upward growth curve
Growth, revenue, and new customer numbers are sexy and relevant to all the stakeholders in the management team, these top-line numbers...
Feb 23, 20222 min read
Today’s delivery of marketing is ultimately the revenue
There has been a lot going on recently in the marketing arena. With such an immense shift to digital, marketers needed to re-think,...
Feb 10, 20222 min read
Great experience doesn’t just drive engagement—It Drives Revenue
So, it’s worth remembering: 🔋 Consumers use more than one channel – to create seamless, memorable experiences you need an omnichannel...
Dec 1, 20211 min read
Customers are in charge
This notion demands not just new marketing ideas but rather a whole new idea of marketing. It requires an evolution in what we do, how we...
Oct 21, 20211 min read
Marketing is a fully new game
We should focus on outcomes. ▶ Experiences that don’t lead to outcomes don’t matter. So, we need to ask ourselves: Are we working with...
Sep 30, 20211 min read
The customers don’t want to be sold or marketed to
The customers are keener to hear from you than ever before, but they don’t want to be sold or marketed to. There is a growing disconnect...
Sep 15, 20211 min read
The modern customer wants to be able to purchase from you
Anytime. Anywhere. Anyhow. Recently I got stuck talking to a machine that was not able to resolve the issue without the option to enter...
Aug 11, 20211 min read
Customers expect you to know them, to care
Modern customers use more than 20 social, messaging, chat, SMS, and email channels and expect you to be present to listen, engage, answer...
Jun 9, 20211 min read
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Marketing should put more attention to lead nurturing. This stage in lead management is often forgotten and unrightfully so. Marketing...
May 27, 20211 min read
The game has changed
It’s not about you, your products, your company. The game has changed - it is about them, your customers. The biggest changes marketing...
May 26, 20211 min read
What has changed for the ABM?
Recognition of ABM benefits is rising. It has been proven to work. When I started using the approach it was one of the few initiatives we...
May 12, 20211 min read
Are you working on changing mindsets?
B2B customers are expecting trusted advice, relevant to their stage in the decision process, and delivery of a solution that adds value...
Apr 15, 20211 min read
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