Helping today’s B2B buyers buy isn’t a sales or a marketing challenge, nearly so much as an Information challenge. According to Gartner,...

Customer experience has become a top priority for companies and 2022 is no different. Customers no longer base their loyalty on price or...

One of the key topics entering 2022 is the role of marketing in bringing organizations together behind the key customers. According to...

This notion demands not just new marketing ideas but rather a whole new idea of marketing. It requires an evolution in what we do, how we...

We should focus on outcomes. ▶ Experiences that don’t lead to outcomes don’t matter. So, we need to ask ourselves: Are we working with...

The customer journey is not something new. Even though lately we are reading about this term like it’s a novelty. It’s not. It starts and...

It’s not about you, your products, your company. The game has changed - it is about them, your customers. The biggest changes marketing...

Recognition of ABM benefits is rising. It has been proven to work. When I started using the approach it was one of the few initiatives we...

If we only think about all the changes we have experienced during the last months - not just the global pandemic, but also the economic...

Omnichannel is becoming the standard in B2B, not the exception. 83% of B2B leaders believe that omnichannel selling provides a more...

B2B customers are expecting trusted advice, relevant to their stage in the decision process, and delivery of a solution that adds value...

The nature of B2B sales and marketing is evolving fast. Many decisions these days are focused on getting the highest return from spend,...

According to The State of the CIO report, 40% of all technology spend goes to digital transformations. Gartner estimates that 91% of...

They want personalized messaging, next-day delivery, and tailored offers, and they want it all in real time. If you are looking for ROI...

Technology is designed to help automate our daily routines and to help us scale our efforts. Unfortunately, data assets are still often...

Black Friday usually marks the start of a gift-buying season. It’s a make-or-break period for many businesses and 2020 will be no...

The purpose of data and analytics is not data collection itself, but rather gaining insight into the accuracy of business decisions and...

Whether we want to speak to another person or contact a business, the rules of engagement are changing. Human-like formats and...

The consumer landscape is being reshaped. Transition to recovery requires brands and retailers to navigate and manage several priorities...

Consumers are moving seamlessly between online and brick-and-mortar stores and the way they engage with brands is shifting fast....