Marketing should put more attention to lead nurturing. This stage in lead management is often forgotten and unrightfully so. Marketing...

If we only think about all the changes we have experienced during the last months - not just the global pandemic, but also the economic...

According to The State of the CIO report, 40% of all technology spend goes to digital transformations. Gartner estimates that 91% of...

They want personalized messaging, next-day delivery, and tailored offers, and they want it all in real time. If you are looking for ROI...

Technology is designed to help automate our daily routines and to help us scale our efforts. Unfortunately, data assets are still often...

The consumer landscape is being reshaped. Transition to recovery requires brands and retailers to navigate and manage several priorities...

Recent events have taught us many new things, among others they have also shown us how we can collaborate differently. Be more agile...

Marketing is becoming a business-critical function that should resonate at the senior levels of every company. Yet relying on the...

During these uncertain times, leaders are playing a critical role. Setting priorities and making decisions quickly with incomplete and...