Customers are not interested in broad messaging, broad content, or broad value propositions. They are interested in a specific topic,...

Successful companies have stopped doing mkt to fill the funnel, targeting the broad market segment. It’s not about volume anymore, it’s...

Many companies have come to realize that focusing solely on acquiring new customers is not enough to grow their business. Making that...

Over the last few years, changing customer needs and behaviors have motivated businesses to become much more customer-driven. Much of...

Buyers today are more technical and digital, and they are spending more time on their devices. And they want to engage on their own time....

In today’s competitive business landscape, customer relationships are more important than ever. Building strong, lasting connections with...

It’s probably the most complex and demanding time of the last decade - when we went from pandemic to political unrest to climate change...

Helping today’s B2B buyers buy isn’t a sales or a marketing challenge, nearly so much as an Information challenge. According to Gartner,...

Customer experience has become a top priority for companies and 2022 is no different. Customers no longer base their loyalty on price or...

In the local language, we don’t differentiate between EFFICIENCY and EFFECTIVENESS, yet the variance and aim between the two are...

Growth, revenue, and new customer numbers are sexy and relevant to all the stakeholders in the management team, these top-line numbers...

There has been a lot going on recently in the marketing arena. With such an immense shift to digital, marketers needed to re-think,...

Marketing organizations face a new reality, with a greater need to adapt workplace practices, respond to changing customer needs, and...

So, it’s worth remembering: 🔋 Consumers use more than one channel – to create seamless, memorable experiences you need an omnichannel...

One of the key topics entering 2022 is the role of marketing in bringing organizations together behind the key customers. According to...

Anytime. Anywhere. Anyhow. Recently I got stuck talking to a machine that was not able to resolve the issue without the option to enter...

The customer journey is not something new. Even though lately we are reading about this term like it’s a novelty. It’s not. It starts and...

. The power of the customer's voice through case studies, referrals, and testimonials, .. ideally shared by the customer is very likely...

Modern customers use more than 20 social, messaging, chat, SMS, and email channels and expect you to be present to listen, engage, answer...

There is an immense opportunity for Marketing to increase focus on post-sale revenue. Most marketers are exclusively focused on...