Progressive CMOs are rewriting the rules, breaking free from the 'cycle of more'! As we navigate this transitioning period we are faced...

Successful companies have stopped doing mkt to fill the funnel, targeting the broad market segment. It’s not about volume anymore, it’s...

Many companies have come to realize that focusing solely on acquiring new customers is not enough to grow their business. Making that...

Companies still miss the target by thinking of it as only about reaching short-term revenue objectives. They underestimate the potential...

Over the last few years, changing customer needs and behaviors have motivated businesses to become much more customer-driven. Much of...

Buyers today are more technical and digital, and they are spending more time on their devices. And they want to engage on their own time....

Early in my career, I have been advised that it's a sales job to teach customers how to buy. A lot has changed since then, and recent...

It’s probably the most complex and demanding time of the last decade - when we went from pandemic to political unrest to climate change...

Customer experience has become a top priority for companies and 2022 is no different. Customers no longer base their loyalty on price or...

There is a constant shift between how it's changing and what we can do about it. During the last decade, I learned that marketing impact...

Growth, revenue, and new customer numbers are sexy and relevant to all the stakeholders in the management team, these top-line numbers...

There has been a lot going on recently in the marketing arena. With such an immense shift to digital, marketers needed to re-think,...

Marketing organizations face a new reality, with a greater need to adapt workplace practices, respond to changing customer needs, and...

So, it’s worth remembering: 🔋 Consumers use more than one channel – to create seamless, memorable experiences you need an omnichannel...

Have you also noticed how many conferences and keynotes begin along the lines “….Unfortunately, we can’t meet in person, but due to the...

The customers are keener to hear from you than ever before, but they don’t want to be sold or marketed to. There is a growing disconnect...

Anytime. Anywhere. Anyhow. Recently I got stuck talking to a machine that was not able to resolve the issue without the option to enter...

When customers go on a journey of change, from planning to making the purchases to institutionalizing it into how they work - they need...

The customer journey is not something new. Even though lately we are reading about this term like it’s a novelty. It’s not. It starts and...

. The power of the customer's voice through case studies, referrals, and testimonials, .. ideally shared by the customer is very likely...