Progressive CMOs are rewriting the rules, breaking free from the 'cycle of more'! As we navigate this transitioning period we are faced...

Achieving profitable growth today requires a strategic blend of technology integration, redefining marketing's significance, and most...

Have you ever wondered why only 22% of CMO-CFO partnerships are truly collaborative? It's a statistic that caught my attention, prompting...

Many companies have come to realize that focusing solely on acquiring new customers is not enough to grow their business. Making that...

In today's dynamic business landscape, meeting growth goals requires more than just the efforts of a single department. As CMOs and...

It’s probably the most complex and demanding time of the last decade - when we went from pandemic to political unrest to climate change...

I heard a saying recently: “ Nobody cares how it works as long as it works.” Well, the world has changed. T rust and inspire the people...

Every given week seems to provide reminders that, we can’t control the degree of change, uncertainty, and complexity we face. I was...

When sales and marketing have agreed on which accounts to target and what to achieve with those individual accounts - now both teams need...

The nature of B2B sales and marketing is evolving fast. Many decisions these days are focused on getting the highest return from spend,...

Recent events have taught us many new things, among others they have also shown us how we can collaborate differently. Be more agile...

The amount of disruption we are dealing with is particularly affecting how we interact with each other, collaborate, communicate,...

The nature of B2B sales and marketing is changing fast. Many decisions are made these days to stabilize the businesses and get the...

We need to better learn how to live in uncertain times where rapid change is the only constant, is often heard these days. The world is...

The world around us is changing. There are no written rules for what is coming next. We are learning what works and what doesn’t. We are...

"...the ability to find fresh ideas, persuade people you don’t control, and work across sectors and organizations to build coalitions....