Recently I came across an interesting podcast that was describing how the company decided to cut the funding for the most successful and...

Marketing organizations face a new reality, with a greater need to adapt workplace practices, respond to changing customer needs, and...

One of the key topics entering 2022 is the role of marketing in bringing organizations together behind the key customers. According to...

This notion demands not just new marketing ideas but rather a whole new idea of marketing. It requires an evolution in what we do, how we...

The customers are keener to hear from you than ever before, but they don’t want to be sold or marketed to. There is a growing disconnect...

We have moved from systems of record to systems of intelligence, to systems of engagement. Technology has enabled us to digest huge...

If we only think about all the changes we have experienced during the last months - not just the global pandemic, but also the economic...

Business as usual is no longer an option and the future is being shaped by uncertainty. Marketing leaders often struggle to effectively...

B2B customers are expecting trusted advice, relevant to their stage in the decision process, and delivery of a solution that adds value...

Black Friday usually marks the start of a gift-buying season. It’s a make-or-break period for many businesses and 2020 will be no...

The consumer landscape is being reshaped. Transition to recovery requires brands and retailers to navigate and manage several priorities...

Recent events have taught us many new things, among others they have also shown us how we can collaborate differently. Be more agile...