In the dynamic landscape of today's business world, the role of Chief Marketing Officers (CMOs) has never been more critical. Economic...

Calling all modern marketing leaders and CMOs! Are you feeling the weight of expectations in today's dynamic marketing landscape? You're...

I think we need to go beyond considering marketing, as a lead generation engine, and rather use the opportunity to create customer...

Are you ready to shatter your preconceived notions about scaling your business? Prepare to embark on a journey of profound transformation...

"Predictions are difficult, especially about the future"? Yogi Berra nailed it! Running a business means dealing with stuff beyond our...

Attention CMOs, CROs, and CEOs! The landscape of provider selection is rapidly evolving, and ESG considerations have become an essential...

We can’t manage the complexity, the speed, and the growing customer expectations without the support of technology. Ultimately it’s about...

As a CEO, your role has evolved in this rapidly changing world. Prioritization is key, and we've identified concrete priorities to guide...

Well, this can become a reality for you and your company! For example - One of our clients has increased its revenue by 64% in just 2...

Dear CMOs, CROs, and Managing directors. Driving measurable revenue growth is the new CMO mandate. Well, this ambition is not new, but...

... that our development depends on our attitude toward change. During the last three years every couple of months, and sometimes every...

With the continued focus on growth and performance, it is becoming clear that how we used to do things is not working anymore. Many...

The world is changing fast, and Innovation is a must. It’s come to the moment whether you want to thrive or to survive. You don’t need to...

In the local language, we don’t differentiate between EFFICIENCY and EFFECTIVENESS, yet the variance and aim between the two are...

We have now spent months adapting to change and delivering new solutions at speed, yet it feels like it’s never been more important to...

We are living through increasingly rapid, unpredictable, and unprecedented change. Yet, across industries, many companies have remained...

V zadnjih dveh letih se je moč odločanja precej skoncentrirala v vodstvu podjetja, ko večino odločitev sprejema direktor. Pa naj bodo te...

The customers are keener to hear from you than ever before, but they don’t want to be sold or marketed to. There is a growing disconnect...

The customer journey is not something new. Even though lately we are reading about this term like it’s a novelty. It’s not. It starts and...

It’s not about you, your products, your company. The game has changed - it is about them, your customers. The biggest changes marketing...