Customers are not interested in broad messaging, broad content, or broad value propositions. They are interested in a specific topic,...

In today's dynamic business landscape, meeting growth goals requires more than just the efforts of a single department. As CMOs and...

Working with B2B companies I frequently receive questions like - how can we increase the impact or How can we grow our business? Well,...

Companies still miss the target by thinking of it as only about reaching short-term revenue objectives. They underestimate the potential...

Over the last few years, changing customer needs and behaviors have motivated businesses to become much more customer-driven. Much of...

Marketers need to be both strategic and operational. Market structures, competitors, customers, channels, prices, value propositions, and...

Transformation is not a one-time effort, it’s not a project - this is a way of doing business. Successful businesses are integrating...

In the local language, we don’t differentiate between EFFICIENCY and EFFECTIVENESS, yet the variance and aim between the two are...

We have now spent months adapting to change and delivering new solutions at speed, yet it feels like it’s never been more important to...

We are living through increasingly rapid, unpredictable, and unprecedented change. Yet, across industries, many companies have remained...

How work gets done is being reshaped with digital technology and the value of high-performing teams is gaining recognition. However, some...

Leadership is about inspiring others to believe. But, if we don’t believe it ourselves - why should anybody else? Let’s be real - most...

The customer journey is not something new. Even though lately we are reading about this term like it’s a novelty. It’s not. It starts and...

We have moved from systems of record to systems of intelligence, to systems of engagement. Technology has enabled us to digest huge...