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Priorities for long-term prosperity: building a path to success
In times of uncertainty, resilient leadership is crucial for steering businesses toward long-term prosperity. Based on what I’m...
Oct 2, 20242 min read


Navigating the Unknown: Embracing Strategy in Real Life
"Predictions are difficult, especially about the future"? Yogi Berra nailed it! Running a business means dealing with stuff beyond our...
Dec 14, 20231 min read


ESG: The Tipping Point in Supplier Selection
Attention CMOs, CROs, and CEOs! The landscape of provider selection is rapidly evolving, and ESG considerations have become an essential...
Nov 30, 20231 min read


Transformation is a way of doing business
Transformation is not a one-time effort, it’s not a project - this is a way of doing business. Successful businesses are integrating...
Nov 30, 20221 min read


Customer relevance at the center of the future business
It’s probably the most complex and demanding time of the last decade - when we went from pandemic to political unrest to climate change...
Nov 15, 20224 min read


We are at the crossroads between the potential and the opportunity
We have now spent months adapting to change and delivering new solutions at speed, yet it feels like it’s never been more important to...
Jun 8, 20221 min read


A clear, transparent, and persuasive view of how marketing creates value
Recently I came across an interesting podcast that was describing how the company decided to cut the funding for the most successful and...
Jan 27, 20224 min read


It seems life is not meant to be comfortable😅
Some say I am moving mountains while I would argue I am making small steps. I have learned a long time ago that for things to change, you...
Dec 9, 20212 min read


The challenges will only grow
As leaders, we need to be willing to question old assumptions and legacy mindsets. Legacy approaches are very likely to be too slow, too...
Aug 4, 20211 min read


Change from within
Fostering “always-on” development requires engines of change that generate change from within. Management doesn’t have all the answers...
May 18, 20211 min read


What has changed for the ABM?
Recognition of ABM benefits is rising. It has been proven to work. When I started using the approach it was one of the few initiatives we...
May 12, 20211 min read


Experimentation on the go
Half of the time it seems we are running on adrenaline, and that is not sustainable. Recent months have challenged also some of the...
Nov 11, 20201 min read


What a difference in the pace for change
Leading business transformations and managing change has taught me the importance of proper buy-in, alignment, efficient communication,...
Oct 6, 20201 min read


Sometimes things need to break to enable reset
There are times when we are in a driver seat but sometimes things just happen to us. And if our environment changes, we need to adapt to...
Sep 2, 20201 min read


Allowed to make mistakes
Once before I found myself in a situation similar to the one we are facing today. There was a need to boost creativity and innovation. We...
Aug 13, 20201 min read


The importance of the path
This unexpected situation has forced me to stop. I needed to understand, reflect, and think things through. I was lost. What now? How am...
May 26, 20204 min read


Exiting stronger than ever – crisis as an opportunity
It’s a fact the next normal will look very different. Many companies are doing their best to manage short-term priorities to “Navigate...
Apr 7, 20204 min read
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