I think we need to go beyond considering marketing, as a lead generation engine, and rather use the opportunity to create customer...

Customers are not interested in broad messaging, broad content, or broad value propositions. They are interested in a specific topic,...

Many companies have come to realize that focusing solely on acquiring new customers is not enough to grow their business. Making that...

In today's dynamic business landscape, meeting growth goals requires more than just the efforts of a single department. As CMOs and...

Working with B2B companies I frequently receive questions like - how can we increase the impact or How can we grow our business? Well,...

Companies still miss the target by thinking of it as only about reaching short-term revenue objectives. They underestimate the potential...

It’s probably the most complex and demanding time of the last decade - when we went from pandemic to political unrest to climate change...

Everyone seems to agree that alignment is essential to influence a team's impact and reach a unified approach to business growth. Then...

Growth, revenue, and new customer numbers are sexy and relevant to all the stakeholders in the management team, these top-line numbers...

That is why many companies are adopting a full-funnel marketing approach - to become more relevant to their customers, - to devise a more...

The customers are keener to hear from you than ever before, but they don’t want to be sold or marketed to. There is a growing disconnect...

There is an immense opportunity for Marketing to increase focus on post-sale revenue. Most marketers are exclusively focused on...

Marketing should put more attention to lead nurturing. This stage in lead management is often forgotten and unrightfully so. Marketing...

Recognition of ABM benefits is rising. It has been proven to work. When I started using the approach it was one of the few initiatives we...

B2B customers are expecting trusted advice, relevant to their stage in the decision process, and delivery of a solution that adds value...