No matter how hard we try, there’s no escaping it. Planning for a future isn’t just about preparing yourself with new skills or making...

This year has put things in perspective - what we need and what we don’t, what matters, how flexible we are to embrace change and act on...

They want personalized messaging, next-day delivery, and tailored offers, and they want it all in real time. If you are looking for ROI...

it is not a one and done project. It is a big, bold, brave enterprise-wide process, designed to drive change in performance, culture, and...

Technology is designed to help automate our daily routines and to help us scale our efforts. Unfortunately, data assets are still often...

Black Friday usually marks the start of a gift-buying season. It’s a make-or-break period for many businesses and 2020 will be no...

The purpose of data and analytics is not data collection itself, but rather gaining insight into the accuracy of business decisions and...

Did you know that by optimizing how you operate you can save between 30-40% of your budget? And if you reinvest these gains into the...

Whether we want to speak to another person or contact a business, the rules of engagement are changing. Human-like formats and...

Any crisis can have a severe impact on a business – but some organizations are better prepared than others. Thanks to the early adoption...

We all need to think about what these challenges mean and rethink what they could mean for the future, for us, for our company, for our...

Half of the time it seems we are running on adrenaline, and that is not sustainable. Recent months have challenged also some of the...

Why are “servant leaders” so rare🤔 Every manager needs to ask him/herself - How do I make my team’s lives easier—physically, mentally,...

A lot has been said about the importance of innovation and constant learning. When we are “rowing the murky waters” trying to find new...

The consumer landscape is being reshaped. Transition to recovery requires brands and retailers to navigate and manage several priorities...

Consumers are moving seamlessly between online and brick-and-mortar stores and the way they engage with brands is shifting fast....

Marketing has become increasingly data-driven over the last 20 years. The biggest challenge is not anymore the data itself but rather how...

A rapid shift to digital has put even more emphasis on how the work is being done. A stronger e-commerce presence and use of digital...

Leading business transformations and managing change has taught me the importance of proper buy-in, alignment, efficient communication,...

Recent events have taught us many new things, among others they have also shown us how we can collaborate differently. Be more agile...

Many businesses have realized they are not as digital as they thought. It is well understood today how important digitalization is for...

To drive growth, marketing leaders need to become unifiers and work collaboratively with diverse areas of the company, from sales and...

Many companies continue to equate marketing with communications, but modern marketing has long evolved from being a tactical function to...

Marketing is about future success, future revenue, and future profit. When putting a Customer in the center of everything that the...