Growth isn’t just about chasing the next big opportunity. True transformative growth  is rooted in something much deeper: a strong...

What comes to your mind when you hear about Nokia (as a phone manufacturer), Kodak, BlackBerry, Saab, Lehman Brothers, MySpace, etc ......

In today's rapidly changing business landscape, companies face mounting pressures from various global factors, including fluctuating...

It's quite simple. It’s not about the product; it’s about the conversation. When I’m approached as a customer, I’m not looking for a...

We all understand the importance of revenue growth and the challenges that come with it.  Account-based marketing has been a hot topic,...

During a recent trip, the smell of freshly baked bread at breakfast caught my attention. But watching everyone touch the bread with bare...

This time of year, it’s easy to look back and see the past through rose-colored glasses. But let’s be real—life isn’t perfect. It never...

Different rules of the game 🤔 .. again? 😲   ▶ Empower people to make decisions. ▶ Use technology to create value. ▶ Update leadership...

In the ever-evolving landscape of B2B marketing, the spotlight on Account-Based Marketing (ABM) has never been brighter. As we make...

Working closely with customers these days has really opened my eyes to how much the B2B landscape is changing. There are a couple of...

In my conversations with customers lately, I’m realizing that B2B sales are evolving fast. It’s no longer just about making a sale—it’s...

In times of uncertainty, resilient leadership is crucial for steering businesses toward long-term prosperity. Based on what I’m...

In today's business landscape, organizations are witnessing a fundamental change in the sales and marketing model. The shift is driven by...

There are some patterns I have been noticing talking with customers that are really shifting the way I think about the sales process. Two...

In this fast-paced world, strategy needs to be more dynamic. McKinsey  calls this approach  "stractis." Because it’s not just about...

The workplace is a collaborative expedition, and you, my fellow leader, are an explorer navigating uncharted territories alongside your...

Leaders and Managers, have you ever found yourselves caught in the "yes, but" syndrome? It's a common trap, hindering progress in your...

Ever wondered about the difference between leaders who merely 'play the game' and those who are actively 'changing the game'? It all...

In today's competitive business landscape, providing exceptional customer experiences (CX) is no longer just a "nice to have" for...

Progressive CMOs are rewriting the rules, breaking free from the 'cycle of more'! As we navigate this transitioning period we are faced...

Achieving profitable growth today requires a strategic blend of technology integration, redefining marketing's significance, and most...

In the dynamic landscape of today's business world, the role of Chief Marketing Officers (CMOs) has never been more critical. Economic...